Welcome to this Seminar!
Description of coursework and examination requirements. The achievement of the intended learning outcomes is assessed through the completion of a scientific paper (seminar paper) and a final presentation at the end of the semester. The final grade is composed of 60% for the scientific paper and 40% for the presentation. Students work on both the seminar paper and the presentation as a group project (approximately five students per group; depending on the final group size). As a result, each group receives a shared overall grade. Both the seminar paper and the presentation must adhere to established scientific standards.
- The scientific paper should be 2'000 words (double-spaced, APA 7th edition, excl. references, figures, and tables).
- The presentation should consist of 10 to 15 slides and last approximately 20 minutes (15 minutes of presentation + 5 minutes of Q&A).
The structure of the scientific paper and the presentation follows the format of a classical research paper, comprising the following sections: Introduction, Literature Review, Theory Development, Methodology and Empirical Analysis, Discussion of Results (including implications for theory development and industry), Limitations, and Outlook for Future Research. This assessment format ensures an objective comparability of student performance. Students must demonstrate their ability to fully address a research question relevant to the module, from analysis to conceptualization and implementation. Until further notice, all resources are permitted.Learning outcomes. Students can methodically and systematically approach a scientific research question in technology marketing, particularly in the fields of Augmented and Virtual Reality, while working in small groups. They understand the fundamentals of theory development and are proficient in formulating hypotheses as well as applying the principles of experimental research. Additionally, they can independently design an experiment, collect data, and analyze and interpret the results. Students are capable of documenting their research findings in a scientific paper and presenting them professionally in a research presentation. The seminar is designed to prepare students for advanced academic work, particularly in the context of master's theses.
