Advanced Seminar Marketing, Strategy & Leadership (MGTHN0070): Digital Marketing - Social Media Research

This seminar is intended to be structured into three main blocks during which attendance (physically if the circumstances allow it) is required: 1) semester start: introduction, 2) middle of semester: group project phase and discussion of extant literature, 3) end of semester: final presentation of research proposal (and deadline for written proposal).

Lecture-style input, interactive class discussions, group work (literature research, definition of research gap, formulation of research proposal, and presentation of proposed study to peers), remote / in class coaching.