The seminar explores the nascent and growing field of the economics of privacy and cyber security and related security/risk governance aspects. Personal information has become a primary economic good for legitimate companies and is collected for countless purposes. For example, targeted advertisements, personalization and price discrimination are enabled by the automated wholesale accumulation of users’ trails; online and offline. Given this background, the key objective of the seminar is a better understanding of the current and future marketplace for personal information. We will draw on methods from computer science as well as the economic and behavioral sciences to contribute to a rigorous comprehension of the challenges and solution approaches for current privacy and security challenges.
SPECIAL FOCUS TOPIC SUMMER 2023: In this seminar, we will focus on an economic response to the growing abuse of (browser and device) fingerprinting techniques in the online advertisement space to complement the engineering-oriented view on the problem. Seminar theses will focus on assessing the state-of-the-art of fingerprinting techniques, on a conceptualization of monetization approaches in the context of fingerprinting, on evaluating the initiatives from large stakeholders (e.g., Apple, Google) to address fingerprinting, and other solution approaches.
- Dozent: Jens Großklags
- Dozent: Tamara Kastenmeier
- Dozent: Emmanuel Syrmoudis